Victorias Secret has tumbled off the positioning of Indian youngsters’ most loved apparel marks as a feature of an ongoing overview of high schooler ways of managing money by Piper Jaffray, Business Insider investigated Monday.
One high schooler, remarking on Business Insider’s story on Facebook, gave some understanding into why the brand isn’t reverberating great with youngsters, and that is on the grounds that they consider it to be by and large excessively expensive.
Different analysts resounded these opinions and scrutinized the brand for the nature of its items. This is an issue that Victoria’s Secret is regularly alarmed to without anyone else Facebook gathering.
Youngster customers are walking out on Victoria’s Secret, and expensive bras might be to be faulted.
On Monday, Business Insider announced that the underwear retailer, which additionally possesses high schooler centered brand Pink, tumbled off of a rundown of US adolescents’ most loved dress brands as a major aspect of an ongoing study of teenager ways of managing money by Piper Jaffray.
Victorias Secret already kept up a main position in Piper Jaffray’s studies, which are discharged two times per year. The undergarments merchant additionally showed up on the rundown of 10 retailers that youngsters are never again shopping from for the second time.
One adolescent, remarking on Business Insider’s story on Facebook, gave some knowledge into why the brand isn’t resounding great with youngsters.
“I’m a teen and the reason it’s going down is because we cannot afford a bra that costs Rs. 3500+. Thank you for coming to my Ted Talk,” she wrote.
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Other commenters pointed out that she would be better off shopping at Pink, the store’s sister brand, which is targeted at teen shoppers and sells T-shirt bras for a more affordable Rs. 1800. Still, her comments raised further debate about the price and quality of Victorias Secret’s products.
“Most adults can rarely afford a Rs. 3500+ bra as well,” one Facebook user wrote in response.
“‘I’m 32 and even I have a hard time shopping there. Their bras are crazy expensive,” another said.
Many shoppers criticized the quality of its products as not living up to the price tag.